About Me

Shaping the Future of data

Data Leadership

As a data leader at prominent Israeli companies like Wix and Simply, I've worn multiple hats and driven impact across diverse business contexts:

Led data initiatives across B2C and B2B sectors, developing data products that directly influenced business decisions
Built and mentored high-performing data teams from the ground up, establishing robust data cultures
Collaborated with stakeholders across all departments, from Product to Marketing, ensuring data-driven decision-making at every level
Implemented data governance frameworks and best practices that scaled with company growth
Established data guilds and communities of practice to foster knowledge sharing and professional growth

Mentorship & Consultation

I'm passionate about helping others grow in their data careers:

Provide personalized mentoring to data professionals at various career stages
Offer strategic consultation to companies building their data practices, spanning data product development, B2C analytics, and B2B insights
Guided data professionals at multiple tech companies as well as aspiring analysts looking to enter or advance in the industry
Serve as a data mentor and teacher in the Hebrew University of Jerusalem, helping bridge academic knowledge with practical industry applications
Partner with Masterschool to shape the next generation of data professionals
Consulted on data product development, B2C and B2B analytics for various companies and data teams at various stages

Education & Teaching

My commitment to education extends both ways - as a perpetual learner and an enthusiastic teacher:

Bachelor of Science in Statistics and Operations Research, Tel Aviv University (2011-2014)
Bachelor of Arts in Sociology and Anthropology, Tel Aviv University (2006-2009)
Advanced certifications in Tableau (2016) and SQL Query Optimization (Madeira Data Solutions, 2015)
As an educator, I share my knowledge through:
- Teaching Tableau at the Hebrew University of Jerusalem
- Leading data storytelling workshops at Elevation Academy
- Speaking engagements at industry conferences and meetups (HayaData, Rupert, AppsFlyer, Wix, Bla Bla Car, MasterSchool, etc.)
- Guest lectures and workshops on data visualization and analytics

Community Impact

As a passionate advocate for diversity and knowledge-sharing in tech, I've helped build and nurture several key data communities in Israel:

Co-founded Data Queens with Adaya Tal, Nicole Herszkowicz, and Sivan Milwerger. Data Queens has grown into a thriving community of nearly 2,000 women in data across Israel
Co-Organizer of PyData Conference: a 1-day event for the international community of data scientists, data engineers, and developers of data analysis tools to share ideas and learn from each other.
Developed strategic partnerships with major tech conferences and industry leaders to expand opportunities for community members
Content Committee and mentor in various conferences such as Leaders in Tech and hayaData
Co-Manager, Data Visualization Israel Community
Speaker at industry meetups and conferences